Consumer, Government and Industrial Action

CHAPTER 6 CONSUMER, INDUCTRIAL, AND GOVERNMENT MARKETS Chapter Outline A.Drivers of the world(a) Consumer B.The Global Consumer C.Influences on the Global Consumer 1. sparing Status 2.Technology Level 3.Personal Motives 4.Culture 5.Social Factors 6.Situational Factors D.Country-of-Origin Effects E.The industrial Buyer F.Influences on the Global industrial Buyer 1.Culture 2.Stage of Economic Development 3.National Situational Factors G.The Government Buyer H. affair to Global Consumers 1.Targeting Global clients 2.Country-of-Origin Challenges 3.Global Customer Relationship Management 4. exchange to Governments Chapter Objectives This chapter begins with a discussion on the drivers of the ball- establishd consumer. It accordingly helps us understand the characteristics of the world-wide consumer. Next, it helps us recognize the gos on the ball-shaped consumer. It then discusses the country-of-origin effects. Next, it highlights the characteristics of the industrial buyer. It then outlines the characteristics of the government buyers.

Finally, it concludes with an mental testing of the managerial requirements for marketing achiever with global consumers. Chapter Summary Exhibit 6.1 displays trio levels of factors that shape the world of consumers today. At the outermost level are supra content factors, which transcend national borders and affect the global consumer at a macro, international level. craft institutions and policy refer to global entities such as the WTO, IMF, and others that influence the evolution of trade and investment at a global level. In terms of national-level factors (the shopping center round in the promenade), consumers everywhere are affected by the economic, political, legal, technological, infrastructural, and cultural conditions that characterize the nations where they live. The knowledgeable circle in the exhibit represents the consumer, whose preferences are...If you motive to get a full essay, order it on our website: Ordercustompaper.com

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