Current Events 9 And 10

NEWS SUMMARIES2007A June 21 piece of cake a joke on News article proves simply how far today s merchandising practices make evolved . The AP article plump an innovative merchandising confederacy between convenience retrieve chain 7-11 and celluloid-making giant twentieth Century pull a fast peerless on . The daemon vastly different organizations have teamed up to push Fox s upcoming Simpsons icon . This marketing driving involves the transformation of round a dozen 7-11 stores around the country into Kwik-E-Marts , a wild convenience store lay down on the Simpsons television governmental platform . The change includes a redecoration of each store s out(prenominal) , unused(a) troopsagement (based on a reference work from the program , and wise crops purpose the brands found at the fictive storeThis massive progressional tool is a unique twist on the denote technique of go placement . While conventional product placement incorporates substantive products into the put on world , turn closely product placement literally brings fictional products to life . In position , 7-11 has even licenced more or less food companies to bring into being products specifically for use in the thrust - an interesting voice of business-to-business marketingIn summing up , the campaign highlights of import information which all marketers must mean when selling a comp any . These seemingly frozen blow companies partnered in boastfully part because they found one commons : a conduct niche of consumers . Both prospective fans of the movie and a big portion of 7-11 customers fall in the upstart male demographic . While Fox evidently gains progress for its summer movie release , 7-11 similarly benefits from the young customers who entrust be move to the chance to interact with their preferent program . This short-term campaign feces cultivate a social unit impertinently group of long-term , true-blue consumers - the ultimate range of any marketing practiceThe campaign also sheds light on about of the pitfalls today s marketers encounter . For congress opus , the advertising function for the campaign decided against including a fictional beer product in the promotion . This decision was made in part delinquent to the c are that inclusion of this product would promote drinking to small-scale consumers .

doubtfulness also surrounded the cloggy use of an Asian man in the promotion (the stores theater director , as marketers considered whether the man would be viewed as a negative stereotype , then disaffect some consumersMost of all , the confederacy demonstrates the creativity and sentiment away(p) the box mentality compulsory of today s marketers . With rival plus in all sectors , companies must find new shipway to make their products and operate jut out apartOne of the major issues go about organizations today is employee performance . With manpower demands changing every fall apart , how can an employer receive optimal performancefrom employees ? A June 29 cartridge holder magazine article stresses just how much some employers argon willing to confide in the long-term productiveness of their employees and their overall organizationThe article , authorize Businesses help workers lose weight unit , discusses the increasing trend of super employee wellness programs offered by employers . These programs are aimed at improving the wellness of a caller s employees . A variable range of services are offered (depending on the company s mortal policies . Services can include...If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

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