He argues that the medium through which communication occurs defines how a message is sensed , hence the quote , `the medium is the message This means that both modification on the boldness of medium creates a effect change in the gentleman translation of the message . For typeface , a person may react less negatively if he reads the news , which sends discipline through visual sensory channels , in proportion to receiving information via television , which affects the tryout and visual senses . These variable reactions show that messages are perceived other than according to the type of media that presents it . This suggests that the crucial aspect in the message process is the how or order of transmitting messages and not the what or content of the message (Federman 2004 . ground on this , it can be...If you pauperism to get a good essay, order it on our website: Ordercustompaper.com
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