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PRODUCT LIFE CYCLE OF 04/07/2010 ORIGIN In 1863, Julius Maggi developed a formula to bring added taste to meals Nestle (Swiss troupe/1866/Henri Nestle) Maggi unified with Nestlé in 1947 Launched in India in 1983 FEW FACTS Maggi ? Australia, India ? Malaysia, bleak Zealand ? Nepal, southwestern Africa ? Singapore, The Philippines India tops Nestle 50% market conduct 250 crores PRODUCTS convergences tralatitious ? dal atta ? Veg atta ? Rice domes ? Maggi Masala Other variants ? Curry masala ? tomato xanthous ? Masala Chicken Rice Noodle Segments ? Shahi Pulao ? Lemon Masala ? long pepper Chow Product life cycle is a purpose that provides a fashion to trace the stages of a crops acceptance , from its cornerstone to its decline ?There are 4 stages 1) Introduction 2) fruit 3) Maturity 4) Decline  The product launched keeping in mind the functional women and children. No competition It was the induct in the instant noodle market. Distri bution channel maker -- Distributor -Retailer -- Consumer ? PRICING The initial set strategy was low pricing strategy to make product low-cost. ? PROMOTION procession focuses on awareness and information Promoted with the tag line BAS 2 MINUTE. Promotion done by - Giving gifts on lay waste to packets.

INCREASED NUMBER OF SALES. ACCEPTED AS READY TO lessen FOOD. ENJOYED 50% MARKET SHARE VALUED AT 250 CRORE. net BEGIN TO RISE. MAGGI BECOME THE NO. 1 BRAND IN INSTANT NOODLE MARKET. PRICE- prices were kept normal. PRODUCT- no any emergent changes. PROMOTION- promoted with tag line GOOD TO EAT FAST TO COOK. Declining sales exp! loitation Saturated market. Extending product line. Large promotional offers. debut of new player -DURING THE PERIOD OF 90S MAGGI FACES THE exhaust hood rival FROM TOP RAMEN. PRODUCT - Maggi introduced wide variety of products equivalent Dal atta noodles, Chicken maggi, Maggi cuppa mania. PRICE - Maggi still comes in very affordable prices starting from Rs. 5, they reduced the...If you want to break a good essay, order it on our website: OrderCustomPaper.com

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