Rosewood Hotels

CASE rosewood Hotels rosewood tree Hotels oversight is laborious to boost its customer cognizance by ever-changing its mark system. They are planning to attach the name rosewood to each its properties and they believe that this bequeath back up in making their rat more visible and hence getting more multi situation repeat customers. It was found through 1 of their surveys that in suffer of the fact that some of the Rosewoods properties have more than 40% returning guests, only 5% of its guests visited multiple Rosewood properties. The management felt that in that respect exists a big capableness to increase its returning guest range crosswise its contrary properties through this fresh piting initiative. Also it result befriend in educating its customers about Rosewoods diverse properties and help in increasing the sales of its brand crosswise locations. Advantages of this fresh branding dodging: * Increasing customers awareness about the Rosewoo d brand. * Increasing the sales revenue. * Having high brand recognition. * Having more cross-selling rates. * Having more multi property visits by its alert guests. Disadvantages of the new branding strategy: * Increased marketing costs. * bombastic flip in companys culture. * Resistance by several(prenominal) guests and employees.

* Increased competition with corporate-branded hotels. * Losing the uniqueness and one of a loving advantage of its individually branded properties. It is true that there leave behind be several benefits and gains if this branding initiative is efficiently follow uped. the! re will be increased brand recognition and visibleness but on the other hand it would be a challenge to provide same quality experience to its guests across different locations. There would be financial benefits after this strategy is implemented but the risk of losing some existing customers who sequence value the uniqueness of individual brand looms large. Once they implement this branding, Rosewood management should educate its...If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

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