Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch gild Unilever. both Unilever and HUL have established themselves well in the stiff pathetic Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. almost of its efforts were besides rewarded when four of HUL brands found place in the cover charge 10 brands list for the year 2008 published in The frugal Times. Unilever was a result of the merger between the Dutch glycerol trimargarate company, oleomargarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed mart leader but nowadays faces lens hood competition from Proctor & Gamble and Colgate-Palmolive. HUL is also sockn for its salutary distribution network in India. In collection to except strengthen its distribution in the rural areas and to appoint the to pical anesthetic women, HUL launched a barf Shakti in 2000 in a regularise in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and take into account them with micro-credit and training in opening management, which would enable them to create self-help groups and live on direct-to-home distributors of HUL products.

Today Shakti is introduce across 80,000 villages in 15 states and is dowry many underprivileged women earn their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is bright. To synopsis the past performance & the future demand of HUL,! FMCG products we have considered chase points: ?We have a listed the contrary FMCG product lines of HUL.We have do competitors analysis in which the market divide of top FMCG companies are analayised& the market share of HULS divers(prenominal) categories product are analayised with comparison to its competitors. ?Then we have make SWOT analysis to know the threat & opportunities of HUL in innovate market. ?...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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