The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing surroundings and Market Analysis Watch the case study boob tube authorise The Australian Music Industry and apply your widely distributed familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the channel diligence? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest fail to keep the euphony industry running. So customers are acting an important role to affect the music industry any they keep purchasing or not. * Partners: As the well populace of technology. Many new partners are showing up this any(prenominal) years, such as iTunes A digital platform for customers to profane music online. Besides, YouTube A video website that can help artists to rebuke out their music all round the world in a second. All those things can help p eople to amount in touch with music easier than before, it creates a confirmative affection to music industry. * Competitors: Customers become smarter and smarter because the infract education and fond environment, the standards that music industry is required, are become higher and higher.

Moreover, people dedicate often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give consideration to poli tical, economic, sociocultural, technologica! l, and legal factors. * Sociocultural and political by and by stepping in the 21st century, people are known to a greater extent around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become international. Thats a positive trend affecting the music industry. * Economic The gross sales issuance of entertainment industry always depends...If you want to irritate a full essay, order it on our website: OrderCustomPaper.com

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