Critical Response Essay

Advertisement can attract anyone that it wishes. In the essay, Whats Natural about Our Natural Products? by Sarah Federman, Sarah talks about how the words spirit and natural are being used to sell more merchandises and seem healthy . She goes on to discuss how the word natural has turned into a marketing asset. Federman shows readers that food companies, uses these words to manipulate consumers to buy more of their products. It is a technique thats used for products like Kraft Cheese to get sales to go up. It is known that Kraft sells Natural Shredded nonfat quit, Natural Reduced fat swiss, and Natural cheese cubes. Federman writes, Kraft has done nothing special with the cheese itself, natural in this case presumably relates to the shredding, reducing and cubing process (442). Companies way of attracting on new audience. I agree with sarahs argument about victimisation natural and nature solely to sell products. Advertisers shouldnt use these words because if y ou read the labels, its still man made ingredients in it. To Federman, natural means, products or redevelopment any or all of the following a healthy alternative, an environmentally friendly product, vegetarians, and or produced without synthetic chemicals (442).Companies can get away with recollecting their product natural ingredients. But mixed in these natural, there are unhealthy components like corn syrup, dicalcium, and trisodium phosphate. These oils arent healthy, but because of the media, everything with natural on it is automatically honorable for you. Federman makes a strong point about about how companies can say its natural but not even how a product is made is natural. she states, I found nothing that explained the meaning of naturally baked , do you think this means they leave the chips out in the sun to crispen up? probably not, so why does this process cost more per ounce when it uses less fat? (443). Companies never tell the full ingredients list nor tell you exactly how its made, so to call itnatural is false. The consumers want to be healthy and fit, so the cost wouldnt bother them. It cost more for something that is less manufactured, but most of the time companies just say its natural just to make more money. This proves that society has an effect on people using it, we want it, but these arent good for us, and advertisers crisscross us into buying it.Federman stated all her thoughts about how companies put the word natural on any labels to attract the audience who thinks buying product that advance to be natural, to show them that you cant always believe what you see. When reading Federman essay, it can feel like on lecture at time, but as you and some what sarcastic. When Federman states, variations of the words nature and natural are used for product naming to distinguish alternative medicine practitioners from their western counterparts blue jeans (441). it seem as if youre sitting in the lecture. She makes it seem a s if she speaking as part of a group of people who against companies putting natural on the products. Federman expresses feeling for her topic throughout the essay without a demanding tone, but slightly funny.Gladly, her tone doesnt affect her writing. Without the tone she gives off, the essay wouldnt stand out, catch the readers attention. The tone makes sure it changes the thoughts of the readers. I use to buy products that said all natural or nature on it and spend all that money. intellection if I buy those products, I will be living healthy. But, after reading Sarah Federman essay, I know now that the products I brought were lack of natural ingredients. The play that these advertisers are using, and the products that say natural is the same as the original. I agree with all of Sarah Federman claims, and i fully understand her thoughts and logic about natural products . deeds CitedEschholz, Paul A., Alfred F. Rosa, and Virginia P. Clark. Language Awareness Readings for C ollege Writers. Print.