Coca-Cola Assignment Example | Topics and Well Written Essays - 750 words

Coca-Cola - Assignment Example Also, the millennials are more likely to frequent social media sites than other generations before them. Advertisements that hope to catch their interest have to use this medium, therefore, to a larger extent than other channels such as television or print media. This means that companies such as Coca Cola and Pepsi have to invest in these interests in order to create loyal consumers out of this demographic. The Coca Cola Corporation has shown great interest in engaging in environmental sustainability programs in developing nations. In Africa, the multinational corporation has joined with several charities, as well as non-governmental organizations to create and sustain programs that support the free provision of safe water for various communities. According to ‘Rain Water for Africa’, the Coca Cola Africa Foundation has entered into a partnership with the NGO ‘WaterAid’ to supply safe drinking water to the poorer areas of Ouagadougou, in Burkina Faso, as well as Ethiopia. This will involve sponsoring the construction of new pipelines which will aid in the provision of clean water to poor areas that have few road networks. According to ‘Rain Water for Africa’, the Coca Cola Corporation has also sponsored the creation of the ‘Replenish Africa Initiative’ which intends to see safe water provided for 2 million Africans by the year 2015. In the past, even though the Coca-Cola and Pepsi companies have had different advertising campaigns for their products, they are still perceived, especially in non-English speaking nations such as India, to be one singular company. In the first place, the advertisers of both companies should seek to understand the mental images that are associated with the two brands among citizens who have a tendency to make this mistake. Once they have discovered the current mental images that citizens have of