Advertising and Marketing Communications of Stella McCartney Assignment - 1

Advertising and Marketing communication theory of Stella McCartney - Assignment Exampleled to the nones involvement in the design of Olympic kits for all(prenominal) the competition for both Paralympic games and London Olympics in the year 2012. Stella McCartney was also awarded an Honorary Fellowship by the University of humanistic discipline London.Stella McCartney is a modern designer smirch that is popular for wearable and aspirational. Stella McCartneys collection includes accessories, womens ready-to-wear, eyewear, lingerie, fragrance, and kids wear. This brand is clearly conspicuous due to the blend of femininity and masculinity with the signature style that is characterized by infixed confidence and sharp tailoring. Ecological and ethical values seem to be the core of this brand. This brand does not delectation leather, exotic skins, or fur in its products. However, the brand is well known for the vast use of innovation and creativity. Their products are produced usin g bio-synthetic and organic materials.At the moment, the brand operates 23 different stores in various(a) locations, including Londons BromptonCross and Mayfair, Paris Palais Royal, Los Angeles West Hollywood, Tokyo, and Milan. At the moment, the brand collections are now available in more than 50 countries through wholesale accounts that include department stores and specialty shops. The brand has 600 wholesale accounts. However, the brand is also available in 100 couturiers through online sales.One of the communication efforts that call for been used by the brand previously is the scholarship of design students who adhere to the brands ethical perceptions. This has been particularly efficient in raising awareness about the brands corporate value. The band would also interpose their products through online platforms such as Twitter and Facebook, mobile application and partnership with department shops. These communication strategies have in a way worked well for the brand in th e past.